80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Author: Perry Marshall | Language: English | ISBN:
B00CGNRVHE | Format: EPUB
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Description
Stop "Just Getting By"... Master the 80/20 Rule And Make More Money Without More Work.When you know how to walk into any situation and see the 80/20's, you can solve almost ANY conversion problem.
Any traffic problem.
Any money problem."If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing PlanIf you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20
² and 80/20
³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain coveted positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.
You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
Easy Read
"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Built for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature
The 80/20 Rule is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Rule in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
Includes Powerful Online Marketing Tools
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers
and sellers.
- File Size: 2113 KB
- Print Length: 240 pages
- Publisher: Entrepreneur Press (July 22, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00CGNRVHE
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #11,350 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #2
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #2
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling > Entrepreneurship & Small Business - #4
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #2
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #2
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling > Entrepreneurship & Small Business - #4
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
After spending several months evaluating myself with the help of some of my mentors, colleagues and friends, the 80/20 Sales and Marketing book pretty much told me the exact same thing it has taken me months of time in dialog with others to really discover about myself. The results completely make sense. I believe they are right on target. It is a valuable and useful tool.
To be more specific, I run a consulting practice and have 30+ clients. I used the 80/20 curve tool and discovered with that tool, that I could simultaneously decrease my client load while greatly increasing my revenues, just by being more selective about which clients I choose to work with. Putting this into practice is helping me to reclaim balance between my work and personal life as well as greatly increase my financial success.
This is just one example of how 80/20 has helped me in my consulting practice. After reading it, you start to see that 80/20 can be applied everywhere. Being a marketer, I consistently apply 80/20 principles to my marketing campaigns. I couldn't recommend this book more highly for both business and personal reasons.
By Kevin Milani
I have been a student of Perry Marshall for many years, and what I have learned from him has in no small way influenced the creation and growth of my business.
This book is a remarkable distillation of very smart business thinking, and provides a neat summary of much that Perry has been teaching for the past few years.
Perry is a strategic thinker, and so appeals to people who like to understand a big concept and then to apply it in various forms to their business. 80/20 is a very big - and very important - concept that has many applications to various aspects of business...and also to life.
This book will appeal to the geekier business owners. I use that term in a positive sense, because an appreciation of the value of "geek" subjects such as percentages and ratios is critical to growing a real, sustainable business. (You don't need be a math genius to get this book, just an appreciation of the importance of numbers.) If you prefer flavor-of-the month tricks, then this book might not be for you.
The bonus tools and documents that come with the book are extremely valuable. There is, for example, a cheat sheet that summarizes the book's main concepts. (That's 80/20 thinking for you - the most valuable chunk can be summarized in just a few words). There's also a link to an online tool that allows you to apply 80/20 thinking to your own business. I found this tool takes some time to get to grips with (especially for someone numbers-challenged, as I am), and perhaps the output graphs could be more detailed to be of even more concrete use. But these are just minor points. The book will give you 100x the value from the bonus tools alone.
All in all, this book is a ridiculous steal at the price it's for sale at. (Perry is also a talented writer - I found it hard to put down.)
(Kindle edition)
By Amazon Customer
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